Beyond Public Procurement Data: Why Granular Data is Your Real Competitive Advantage in Public Tendering

If you're in the business of tackling the public sector, you already know the routine. You spend your time scanning major portals like TED (Tenders Electronic Daily) for EU-wide opportunities, TenderNed in the Netherlands, the UK's Contracts Finder, or sam.gov in the US. These platforms are essential for finding open tenders.

But let's be honest: a list of opportunities is not a market strategy.

When you are tackling the public sector, understanding the market can help you make better decisions when it comes to writing tenders and RFPs. This insight becomes incredibly powerful when merged with smart business development and strategic partnerships.

One big question we built our business on is: how can we leverage public datasets while maintaining a real competitive advantage?

"But I Can Already Get This Data for Free..."

We hear this all the time. "Well, I can already go to this site that has open tender data and pull the top 10 companies that won software tenders. Why would I want further insights?"

It’s a fair question, and the answer comes down to one word: granularity.

See, "Software" is just too broad of a category to be actionable. If you are familiar with common procurement codes (CPV codes), you know they classify general industries such as "Textiles" or "IT Services." But what if you work on something quite niche? What if you provide a highly specific product, like fuel for rockets, or sustainable building materials for schools?

In that case, the high-level public data isn't enough to help you guide decisions. You're still shooting in the dark.

From "Textiles" to "Police Uniforms": A Case Study

Let me be more specific. One of our clients at Tender Market provides police uniforms to a government in Central Asia. They knew that it would be hard for them to win massive, complex tenders directly in Europe, so they decided on a smarter strategy: partner with the bigger companies that were already winning.

They needed to answer a very specific question: What are the top 10 companies in Germany that provide police uniforms?

Going to a public portal and filtering by the CPV code for "Textiles" would have given them thousands of irrelevant results, from companies making hospital linens to fashion brands. It would have cost them weeks of painstaking manual research.

This is where we came in. Our solution was able to provide that list in a cost-effective way. By assigning a score to each historical tender, we were able to mine further data, digging past the broad "Textiles" category to identify the specific winners for "police uniforms." We created a qualified, actionable list that their outreach team could use immediately.

Understand the Market like Never Before

This is the power of Tender Market Insights. We move you from simply viewing public data to using it as a strategic weapon. We help you answer the questions that actually drive growth.

Questions we can help you answer right away:

1. What are the top tenders for X Municipality? How much did they actually spend?

2. Who are the top 10 winners of tenders for a broad industry (i.e., by CPV code)?

3. More importantly, who are the top 10 winners for your niche (i.e., information we extract from the contract award documents themselves)?

4. Export a list of all previous winners by company name and email

Since we are experts leveraging AI, this is by no means an exhaustive list, so feel free to reach out with data you are dying to know the answer to and we will let you know how we can assist you further. If you’re ready to get the granular insights that lead to better partnerships and more wins, get in touch with our sales team.